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Arlington II 12 Floors
Project overview
The Arlington II residential project in Dubai is commissioned by MAJID Developments and comprises a 12-storey residential building delivered alongside the adjacent Arlington I tower for the same client. Cairo Contracting has been appointed as general contractor with responsibility for the full vertical delivery of the building, including foundations and substructure works, reinforced concrete superstructure, comprehensive mechanical, electrical and plumbing systems, façade installation, apartment and common-area interior fit-out, and external works.
The concurrent delivery of Arlington I and II enables Cairo Contracting to share site mobilisation, centralised procurement, common supervisory resources and standardised construction details across both structures, driving programme certainty and consistent quality outcomes. Together, the two Arlington buildings reinforce Cairo Contracting’s positioning as a repeat-business contractor of choice for United Arab Emirates mid-rise residential developers.
Briefs & Objectives
Arlington II is a 12-floor residential building and the second phase of the Arlington name. It is aimed at buyers who want modern, well-designed homes in a prime location with high-quality shared amenities. The campaign should build on the reputation of the first Arlington and present Arlington II as the newer, improved version: better planning, stronger value and a lifestyle that’s easy to live.
Objectives
- Sell all units across the 12 floors within the sales period, with phased releases floor by floor to keep demand and pricing strong.
- Use the Arlington reputation to turn past buyers, their referrals and existing interest into early bookings.
- Set Arlington II apart by stressing its upgraded layouts, views from the upper floors, amenities and quality of build.
- Bring in qualified buyers from more than one segment (end-users, families and investors) through targeted digital, broker and on-site channels.
- Raise price and value over time, with price increases between phases and smooth delivery that builds trust in future Arlington projects.
Project Details
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Established in 1957, the company was founded with the primary goal of constructing a diverse range of residential and housing complexes, along with complementary works for public buildings, road networks, and other specialized projects.
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